From a micro perspective, market saturation is the point when a specific market is no longer providing new demand for an individual firm.
Demographic is the study of human population in terms of size, density, location, age gender, race, occupations and other statistics. The marketers at Pepsi keeps close track at the demographic trends and development in Pakistan and after some objective research they have come up with some facts regarding the Pakistan demographic structure which have helped them a lot in targeting the best segment and increasing their sales.
The Pepsi Pakistan have targeted their market to youth mostly in universities and cafes but their major success lies in the targeting of the family structure of Pakistan. Pepsi is not just a brand for young energetic youth but it is also a family product there is hardly any party in Pakistan which does ends on a cold drink which is a success of Pepsi demographic research.
Investing in sports specially in cricket have helped Pepsi in winning the hearts of young blood which indeed is a very high consumer of their product. They have developed different flavors for different ages of consumers— 7 Up is mostly used in hotels and is consume by old age people to digest their food, The sugar free Pepsi is purchased by diabetic patients though it is still unhealthy for them but special product specifically for diabetic patients eager patients to buy the productDew and Sting are for younger age group who feels that they will get extra energy after drinking and last but the not least Pepsi itself is a general product which is not specific to a particular age group.
So the demographic research and correct implementation have made Pepsi an unbeatable giant in Soft drink industry of Pakistan. Consumers require buying power to buy a product. The economic environment consists of factors that affect consumer purchasing power and spending patterns.
Pakistan has a developing economy which offers outstanding business opportunities for the right kind of product. Pepsi Pakistan has also focused on this factor using their economic forecasting. Pepsi have announced different products for different set of people.
So if there is an economic downfall in the country they still have the capacity to run their business and they have absolutely no fear of wipe out.
Their economic policy preparation can be seen through their price patterns— The 20Rs regular drink is targeted for local customer outside needing refreshment after lunch or dinner.
The 40Rs disposable pet bottle is targeted for people who are traveling and have high buying capacity. The 75 Rs pet bottle is targeted for families belonging to middle class who wants to enjoy a dinner with soft drink.
The Rs Jumbo is targeted for the occasions or parties and is a product which is more consumed by middle class. The 50Rs Cans are status symbol and are consumed by upper class to show some difference. The other advantage Pepsi finds from their perfect marketing is that their sports sponsorships help them gain respect in youth which increases their sale when there is a win from Pakistan team.
So they never get cut short in a boom. The natural environment involves the natural resources that are needed as inputs by marketers or that are affected by marketing activities. So Pepsi shares a great liberty in manufacturing their products in Pakistan for the home country and also for the neighboring countries if there is a need of more supplies to neighboring countries of Pakistan.
The natural environment is vastly effected by the cluster of industries and Pepsi Co. According to a report Pepsi Co.
Through this approach of new packaging and paying high amount of money in the recycling system they are now considered as an environmental friendly company. Their new initiative to replenish water has been a major success. They are able to achieve a positive water balance, giving back more water than they consumed through their various initiatives of recharging, replenishing and reusing water.
The cultural environment is made up of institutions and other forces that affect the society basic values, Perceptions, preferences and behaviors.
The Pepsi uses the cultural factor of people of Pakistan which is giving dinners to the family remembers and they have targeted this particular thing in their ads which has created Pepsi a basic necessity of every get together.International General Traders, Trading Board for Buying and Selling Consumer electronics, LCD TV, Printers, Games Consoles, Used & New.
MACROAMBIENTE “PEPSI” Entorno Político La empresa de PEPSI es una empresa responsable ya que está dispuesto a cumplir las leyes y costumbres religiosas o culturales que existan en el país para que no se sientan.
Macro analysis of pepsi by Alina Baber 1. Macro Environmental factors analysis of PEPSICO Pakistan by Alina Baber [email protected] Every Marketer has a need to be the good at building relationships with customer, others . The Samsung Galaxy S4 Mini is an Android smartphone developed by the Korean manufacturer Samsung metin2sell.comced on May 31, and released in July , the S4 Mini is a mid-range model of its flagship Galaxy S4 smartphone and a successor to the Galaxy S III metin2sell.com has a similar hardware design and software features to its high-end counterpart.
Sep 20, · Free Essays on Macro Environment Forces Pepsi. Search. organisation 4 Macro and Micro environmental factors which influence marketing decisions 5 Propose segmentation criteria to be used for products in different markets 6 Choose a targeting strategy for a selected product / service 7 How buyer behaviour affects marketing.
Micro And Macro Environment Of Pepsi. Micro Macro A company's marketing environment is made up of the ACTORS AND FORCES outside marketing that affect marketing management's ability to build and maintain successful RELATIONSHIPS with target customers.
The marketing environment is made up of the micro environment and the macro environment.