A total of 12 Big Berthas were put into service. At the time of their construction, the Big Berthas were the largest, most-powerful mobile artillery pieces in use by any army. The gun could fire projectiles weighing up to 1, pounds kg to a distance of almost six miles 9 km. The most widely used type of shell was equipped with a delayed-action fuse that exploded after having penetrated up to 40 feet 12 metres of concrete and earth.
Let us start the Britannia Marketing Mix: Britannia manufactures wide variety of biscuits and dairy products.
The product line depth is highest for biscuits consisting of several products, followed by cakes and breads. Britannia manufactures biscuits for various segments of consumers, types include sugar free biscuits, cream biscuits and jam biscuits. Britannia Tiger biscuits is the most famous of all products.
Tiger biscuits also cater to the international markets like Australia, Malaysia and Indonesia. With their joint ventures with dairy companies, Britannia are now able to manufacture and sell cheese, dahi, ghee and butter. Its products are primarily intended for middle class people India, which forms the bulk of the population.
Britannia is one of the leading food brands in India. The food manufacturing industry is very competitive. Also the primary segment for being middle class people, who are highly price sensitive, forces Britannia to play price war with its competitors.
Britannia tries to bundle its products, which in turn reduces the price of their products, specially this can be seen in their products which are designed for the family packs. Their strategy of discrimination of prices help them earn larger profits from consumers who are willing to pay for healthier products and greater benefits.
The price of Britannia products is very much comparable with its competitors, especially with that of Parle products, and they are almost the same. Britannia distributes its products primarily via retail chain.
The online segment, which contributes to less purchases, has been possible by having tie ups with large ecommerce organizations. Britannia products can be purchased from online portals. With extensive and strong distribution network Britannia products, can be found in all large and small urban areas across India.
But the rural distribution network is not as good as that of the urban market.
As a large FMCG player in India, Britannia primarily depends on distributors who then decide on dealers and retailers for distribution. Britannia has made deals with large retailers like spencers, big bazaar which hosts large quantity of Britannia products and provides better display location.
Since the brand, Britannia is present for more than years, perception about Britannia is always good and enjoys high brand recall among consumers, this tends to be a great advantage for Britannia.
Advertisements for Television, print media and billboards are few of the many techniques used by Britannia in their promotional marketing mix. Britannia has signed agreements with famous personalities to promote their brand, but this has been different for different products.
A bigger part of their promotional activities is done in the sports sector.
Britannia logo tagged cricket bats endorsed by international players plays an important promotional activity. Hence, this concludes the Britannia marketing mix. Britannia Industries Limited is a food manufacturing company in India, headquartered at Kolkata.
It was launched inprimarily for the officers during British Raj to provide them with quality tea time biscuits.
Over the years, Britannia has changed hands from one group to another. In the yearit had been acquired by the Wadia group; which is one of the oldest conglomerate in India. It has been under the Wadia group since then.
In it went on with a joint venture with New Zealand Dairy, and thus extended its portfolio of products in the dairy segment. Headed by industrialist Nusli Wadia, Britannia is a giant in the ever-increasing food industry in India. The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories.Welcome to Britannia Chapter BNI.
Welcome to the Britannia Chapter of Business Network International (BNI), a worldwide referral organisation helping like minded businesses come together to create worthwhile relationships and achieve real growth.
Britannia Construction Limited: Britannia House Staverton Technology Park Cheltenham Gloucestershire GL51 6TQ: [email protected] The pre-open session lasts for 15 minutes from 9 AM to AM and is divided into three parts. In the first 8 minutes orders are placed.
These orders can be cancelled or modified during this period. Our multidisciplinary clinic is dedicated to helping you regain and maintain your health and well-being. Britannia English Academy offers you a choice of General English classes, Conversation classes and preparation for FCE, CAE and IELTS exams.
Our receptionists will listen to your needs and advise you which course is best for you to take. Britannia Biscuits was set up in , in a very plain and ordinary house in Kolkata with the initial investments of Rs. By , Britannia biscuits had crossed 60% of the shares of the firm, followed by renaming the company to Britannia Industries Limited(BIL) and in it .